Hisense Commercial Display is pleased to announce a new strategic partnership with 4Media Solutions, a manufacturers’ representative firm serving reseller partners throughout the Western United States.
Under the partnership, 4Media will represent Hisense Commercial Display’s growing portfolio of professional display solutions, including commercial digital signage, interactive displays, direct-view LED, and other innovative visual-technology products. The 4Media team will provide regional sales support, product education, training, and business-development resources to help reseller partners pursue new opportunities and deliver effective solutions to their customers.
The addition of 4Media represents another significant investment in Hisense Commercial Display’s expanding U.S. partner network. By combining Hisense’s globally recognized brand and innovative commercial display portfolio with 4Media’s regional relationships, market knowledge, and commitment to the professional AV community, the partnership is positioned to accelerate growth across the Western United States.
“4Media brings the market knowledge, relationships, and energy we want representing the Hisense brand,” said Eric Lookenott, Head of Sales for Hisense Commercial Display. “Our reseller partners are at the center of our growth strategy, and this partnership strengthens our ability to support them at the local level. We are excited to work alongside the 4Media team to create new opportunities and expand the presence of Hisense Commercial Display throughout the Western United States.”
“Hisense is a powerful global brand with an impressive commitment to innovation, quality, and value,” said Michael Dennis, CEO of 4Media. “Its expanding portfolio gives our reseller partners a compelling range of commercial display solutions for today’s professional AV environments. We look forward to working with the Hisense team, introducing these solutions across our territory, and helping our partners grow their businesses.”
Hisense Commercial Display and 4Media look forward to developing strong reseller relationships, creating new business opportunities, and expanding access to innovative professional display solutions throughout the Western United States.