FIFA and Hisense Group are delighted to announce the extension of their long-standing global sponsorship, with the home appliances and television brand leader confirmed as an Official Sponsor of the FIFA World Cup 26™, which is to be held in Canada, Mexico and the United States.
Extending its eight-year relationship with FIFA, the sponsorship will focus on enhancing the fan experience through cutting-edge television display technology and innovation both on and off the pitch.
Last year, Hisense became the first-ever Official Partner of the FIFA Club World Cup™, strengthening its sports marketing strategy and accelerating its globalisation efforts.
FIFA Secretary General Mattias Grafström said: “At the very start of our collaboration eight years ago, we talked about shared values of innovation and excellence, and together we’ve proven our commitment to them.
Our partnership continues to redefine how football and television display technology come together. Be it through branding and screens for video assistant referee system integration, product innovation or immersive activations, this is more than a sponsorship. It’s a vision for the future of the fan experience across the globe. Together, we’re raising the bar for what fans can expect, and it’s with immense pride that we can continue this journey.”