Hisense, a global manufacturer of consumer electronics and home appliances, and the National Basketball Association (NBA) have announced a collaboration to bring the excitement of the NBA to more fans across North America.
Hisense will serve as the exclusive partner of “X-Factor Moments,” a weekly content series on the NBA’s social media channels featuring big plays and standout moments throughout the 2023 NBA postseason. As the Official TV and Home Appliance Partner of the NBA, Hisense USA will also make NBA League Pass, the league’s premium live game subscription service available on the NBA App, accessible on Hisense TVs in North America beginning with the 2023-24 season.
“With this collaboration, Hisense continues impressive growth in North America and around the world as a leading brand in the television and appliance industry. By teaming up with the NBA, we look forward to even more brand recognition and growth,” says David Gold, president of Hisense America.
“We’re looking forward to engaging with the passionate, diehard NBA fans who already know Hisense and introducing our brand to those who don’t know us yet. The collaboration puts us in an excellent position to solidify Hisense as the TV and household appliance of choice for consumers looking for performance, quality and value – a competitive advantage only Hisense can deliver.”
Fans will see milestones of the collaboration come to life around the league’s marquee events, at retailers, on packages and through point-of-sale promotions, trade shows and more, leveraging Hisense’s high-quality, premium products to connect fans with the sport they love most.