Hisense LED installed at the New Leeds United Lounge at Elland Road Stadium, UK

The new English Premier League season kicked off in style at Elland Road with the unveiling of the Hisense Leeds Lounge, a premium hospitality space that showcases the very best in Hisense LED technology. Guests attending Leeds United’s first home game of the season against Everton were treated to an impressive new centrepiece, a striking LED installation that perfectly captures the scale, clarity, and innovation behind the Hisense brand.

The installation features a breathtaking 9.6-metre-wide by 2.025-metre-tall display with an ultra-fine 1.5mm pixel pitch, delivering vibrant colour, sharp detail, and a truly immersive experience. Designed to enhance the matchday atmosphere, the new display creates a powerful visual backdrop for hospitality guests while highlighting Hisense’s commitment to raising the bar in commercial display solutions.

This project is the latest milestone in the long-term partnership between Leeds United and Hisense, a relationship that has grown year after year both on and off the pitch. From sponsorship visibility to state-of-the-art technology integrations at Elland Road, Hisense continues to support the club by delivering innovative solutions that elevate the fan and hospitality experience. 

The new Hisense Lounge is more than just a hospitality space; it’s a statement of style, innovation, and partnership. Experience hospitality in style with Hisense Commercial Display.